The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.
Learn more.港媒称中国潜水器深入印度洋科考 获得精确海底数据中国印度洋潜水器
百度 在实行住房限购政策的同时，实施差别化住房信贷政策。
Increase team productivity and customer engagement with Agentforce and AI marketing tools built directly into your platform. Build end-to-end campaigns, personalise every touch point across the customer relationship in real-time and proactively optimise performance with AI insights.
What can marketing AI do for you?
Discover how Agentforce and purpose-built AI can help you to improve efficiency and performance across the entire customer lifecycle.
Agentforce Campaigns
Marketing Cloud Growth and Advanced Editions
Grounded by contextual structured and unstructured data in Data Cloud, build and launch AI marketing campaigns faster with Agentforce helping create a brief including target segment and key messages.
Using the campaign brief, scale content personalisation with the help of Agentforce automatically generating on-brand email subject lines, body copy and SMS messages for each target audience. Trust that all content is based on campaign goals and brand guidelines.
Use Agentforce to turn one-way promotions into dynamic two-way conversations via SMS. For example, automatically connect customers to AI agents for service requests like appointment booking and offer redemptions.
Action customer insights with Agentforce and AI
Data Cloud
Make Agentforce more effective with the right data. By connecting and harmonising all of your structured and unstructured data in Data Cloud, it becomes available to Agentforce so agents can analyse that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer.
Use agents to help you to create target audience segments in minutes. With Data Cloud and Agentforce working together, you can simply describe the target audience you want and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required!
Create customised predictive AI models from scratch with clicks not code or bring in existing models from your data science teams. You can do this using direct integrations between Data Cloud and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by customised AI/ML models.
Automate intelligent journeys.
Marketing Cloud Engagement
Create, test and optimise personalised campaign variations with built-in predictive AI. Make every moment count by automating and customising all aspects of customer engagement — including channel, content, timing and send frequency. Scale dynamic journeys and improve productivity with AI.
Solve the content bottleneck in your personalisation. Using generative AI — grounded by your first-party, brand and campaign data — you can instantly create on-brand copy and visual content to scale personalisation and testing, while safeguarding trust.
Marketing can be unpredictable, but with Einstein, you're always one step ahead. Surface real-time campaign anomalies like engagement rate drops so your teams can resolve performance issues in the moment. No more surprises — just actionable insights.
Turn one-way promotions into dynamic two-way conversations using a single WhatsApp number. Connect customer interactions across marketing and service teams and enable self-service transactions like appointment booking and offer redemptions with AI-powered Agentforce agents.
Scale lead generation and account-based marketing.
Marketing Cloud Account Engagement
Reach customers faster by building campaigns with Agentforce. Save time with a trusted AI agent helping to create briefs, audience segments, content and customer journeys in minutes for new campaigns that are grounded with customer data in Data Cloud - all while keeping the marketer-in-the-loop for goal setting and approvals.
Boost collaboration between marketing and sales with Einstein AI Scoring, automatically identifying top prospects and leads. Enhance your ABM strategy with automated account rankings based on historical data, aligning teams and driving more conversions through data-driven insights.
Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.
Put Personalisation on Auto-Pilot.
Salesforce Personalisation and Marketing Cloud Personalisation
Set your business objectives and let AI generate product and content recommendations that optimise the customer experience towards those goals.
Transform your real-time customer data into high-conversion experiences. AI combines real-time customer intent and behavioural data with your stated business goals to personalise each offer for each individual customer, across any touchpoint — giving you higher customer satisfaction and conversion.
Use AI to efficiently analyse in-the-moment intent data and past business engagements to find customer affinities, interests and preferences. Use these insights to deliver individualised messaging, personalised offers and higher conversion rates across your website, app and channels.
Optimise your spend, planning and performance.
Marketing Cloud Intelligence
The speed and quality of your cross-channel analytics starts with data management. Forget Excel sheets, broken formulas and data maintenance — now you can automate data management, unification and KPI standardisation in one tool. Use our dynamic out-of-the-box data model and AI-powered connectors to save time on data updates and metric standardisation — so you can spend more time focusing on improving your marketing effectiveness.
Use interactive visualisations and AI generated insights to see where you can adjust spend and offers by audience to your in-flight campaigns to optimise performance and boost ROI.
Use predictive AI recommendations to more effectively allocate spend across platforms to boost ROAS. Reduce waste by connecting spend pacing to media buy and delivery data -- and activating real-time alerts to catch overages and underspent budget in the moment.
Complete your AI marketing software solution with products from across the Customer 360.
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalise customer relationships at scale with Marketing Cloud.
Sales Cloud
Set the foundation for revenue growth with sales force automation and the #1 CRM.
Service Cloud
Personalise support across self-service, your contact centre and the field with AI and real-time data on the #1 CRM.
Commerce Cloud
Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.
Tableau
Helps see and understand data to make better decisions with analytics powered by CRM + AI + Data + Trust
Get the most out of your AI marketing tools with thousands of partner apps and experts.
Discover how AI drives results for marketers.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Stay up to date on all things marketing.
Sign up for our monthly marketing newsletter to get the latest research, industry insights and product news delivered straight to your inbox.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with Marketing AI tips, tricks, and best practices.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can keep in touch faster.
Stay up to date.
Get the latest research, industry insights and product news delivered straight to your inbox.
Marketing AI FAQs
Agentforce Campaigns helps marketers save time by automatically building end-to-end campaigns. This includes generating a campaign brief, target audience segment, content and customer journey based on your goals and guidelines. Because agents require the right data foundation, Data Cloud connects and harmonises all of your enterprise data and makes it available in Agentforce to search and ground (RAG). Through customer metadata and semantic data, agents can analyse that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer. Agentforce Campaigns is available today out-of-the-box through Marketing Cloud Growth Edition and Data Cloud.
AI tools can revolutionise your digital marketing efforts by providing valuable insights, streamlining processes and delivering personalised experiences. Use AI marketing for audience segmentation, content creation and optimisation. Implement chatbots and virtual assistants for 24/7 customer support and personalised recommendations. Leverage predictive marketing analytics to optimise campaigns, while recommendation engines offer personalised product suggestions. Use AI for ad optimisation and targeting, sentiment analysis for customer feedback and marketing automation for streamlined workflows. By embracing AI tools, you can enhance efficiency, improve campaign performance and deliver tailored experiences that resonate with your audience in the digital landscape.
AI marketing software offers businesses numerous benefits, including data-driven insights, scalable personalisation, automation of manual tasks, enhanced customer engagement, improved campaign performance, targeted segmentation, real-time and predictive analytics and adaptability. By leveraging advanced algorithms and machine learning, AI marketing software enables businesses to gain valuable insights from data, deliver personalised experiences at scale, automate time-consuming tasks, engage customers effectively, optimise campaigns, target specific segments and make data-driven decisions in real time. This empowers businesses to enhance their marketing efforts, improve customer satisfaction and achieve better results in the ever-evolving digital landscape.
AI marketing software utilises artificial intelligence techniques such as machine learning, natural language processing and data analytics to enhance marketing processes. It collects and analyses data from various sources, segments the audience based on attributes and behaviours and enables personalised marketing experiences. The software automates repetitive tasks, provides predictive analytics for forecasting customer behaviour and campaign performance, offers real-time optimisation and continuously learns and improves from data and feedback. By leveraging AI capabilities, marketers can make data-driven decisions, engage customers effectively and optimise their marketing strategies for better outcomes.
Every business can benefit from AI today, especially if you place high importance on personalisation of the customer experience and higher productivity and efficiency within your marketing department. The desire for data-driven decision-making, automation and efficiency and increased availability of resources are all key drivers of AI adoption. AI marketing tools can help to manage large-scale campaigns, deliver personalised experiences, provide valuable insights from data, automate repetitive tasks and give you a competitive edge. Assessing your specific business goals and challenges will help to determine which AI marketing tools are most beneficial for your organisation.
When choosing the right AI marketing software, it is crucial to prioritise a commitment to trust as the number one value. Look for software providers with a strong reputation for data privacy, security and ethical practices. Ensure that the software adheres to industry standards and regulations to protect customer data. Additionally, consider the transparency and explainability of the AI algorithms used by the software. Look for providers that provide clear insights into how the algorithms make decisions and offer explanations for their recommendations. Evaluate the software’s track record, customer reviews and case studies to gauge its effectiveness and reliability. Finally, consider the scalability, integration capabilities and user-friendliness of the software to ensure that it aligns with your business needs and can be easily adopted by your team. By prioritising trust as the primary value, you can choose an AI marketing software that not only delivers results but also upholds ethical standards and protects customer data.