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Marketing Cloud Next brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalised answers in every channel—24/7.

Unstructured data is AI-ready with Data Cloud to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce —turning content into a live knowledge base.

The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.

Campaigns can now assemble and optimise themselves in Marketing Cloud Next. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimisation based on the marketer’s goals and guidelines.

Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalising and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalise messaging, optimise performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.

Agentforce is a type of?artificial intelligence (AI) application designed to execute specialised tasks to help marketers and customers.?Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow and even provide a campaign summary! For more specialised needs, marketers can create customised agents using Agent Builder.

Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.

If you run digital marketing campaigns across multiple channels, marketing software can greatly benefit your business through automation, personalisation and data-driven marketing decision-making. Marketing software streamlines processes, improves productivity, enables personalised customer experiences and provides valuable insights for optimising marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources and goals to determine which marketing software is most valuable to your business objectives.

Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring that they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations and consider the reputation and track record of the software provider. Pay attention to data security, privacy and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.