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Advertising sales and operations teams in the media industry constantly juggle a multitude of challenges. For ad sales, the daily grind includes manually sifting through a sea of leads to find truly valuable prospects, followed by the time-consuming task of crafting customized proposals and optimizing pricing. Finding the data and information you need to do this meaningfully is often slowed down by having to look through myriad sources of data. In fact, reps in the industry spend 71% of their time on nonselling activities.

Meanwhile, ad operations teams are buried in the details of manually setting up campaigns, from validating orders to trafficking creative assets, which often requires reentering data into multiple systems. These tasks are not only tedious but also prone to errors, leading to delays and frustrated stakeholders. Once a campaign is live, the pressure to proactively optimize performance in real-time means they’re often playing catch-up, reacting to problems instead of preventing them. This makes it tough to truly maximize an advertiser’s impact and prevent revenue from slipping away. 

A world where your sales teams are freed from tedious tasks, your advertising operations run with unparalleled efficiency, and your audience engagement soars is closer than you think. A CRM platform that harnesses data, the power of artificial intelligence (AI), and smart automation can transform the way you connect with audiences and drive revenue.

Digital labor can help your organization work more efficiently and proactively.

Digital labor is primed to give valuable time back to ad sales and ad operations teams. Solutions like Agentforce for Media use agentic AI to work alongside humans to alleviate them of time-consuming activities. It comes with a library of media industry-specific skills and actions pre-built to help automate everything from advertising sales to subscriber engagement, allowing teams to focus on what truly matters — building relationships and creating compelling content.

Streamline the ad sales process by assembling proposals faster.

In the media world, time is money. Sales teams often find themselves bogged down in administrative tasks – pulling together account summaries, sifting through data for proposals, and crafting pitch decks. What if those hours could be spent building relationships and closing deals instead? Agentforce for Media’s Advertising Proposal Skill uses agentic AI to execute tasks that are typically manual and time-consuming, such as generating account and opportunity summaries, proposals, and pitch decks. Instead of spending hours gathering data from various platforms, sales reps can use Agentforce to generate comprehensive account and opportunity summaries, and even draft compelling proposals and pitch decks. By processing campaign details and identifying relevant products, it reduces the time it takes to create proposals from days or weeks to just minutes, boosting productivity and enhancing sales velocity.

Humans with agents help sell smarter, boost efficiency, and personalize experiences across the media landscape.

Nearly all companies expect to increase their investment in AI over the next two years. ??Sales reps spend a majority of their time on administrative tasks, manually entering customer and sales information, and generating quotes and proposals. This administrative burden limits productivity and diminishes time for strategic, high-impact work, ultimately affecting job satisfaction. AI, including both assistive and autonomous agents, offers a compelling path forward by simplifying workflows and helping teams reclaim time for more critical and creative efforts.

Agentforce goes far beyond ad sales, however. It acts as the agentic layer for the entire enterprise, facilitating seamless collaboration between humans and AI agents that empowers your organization to:

• Go from Idea to Campaign Execution in Hours: Speed up your marketing process with the Campaign Creation Skill by transforming brilliant ideas into ready-to-launch campaigns in just hours. Generate comprehensive briefs, auto-draft engaging emails and SMS messages, and create customer journey maps effortlessly. Natural language audience segmentation and real-time performance tracking ensure you stay agile and informed, capitalizing on every opportunity.
• Get Instant, Accurate, Compliant Quotes: Quickly generate all types of quotes with the Quoting Skill, taking advantage of natural language processing (NLP) and unified CRM data for compliance with your product catalog, approved pricing, and rules engine. Real-time adjustments make amendments effortless, leading to faster deal closures and happier clients who trust the accuracy and efficiency of your processes.
• See Increased Lead Conversion: Streamline the crucial first touch in lead engagement by automatically routing incoming leads to the right reps and using external data to craft personalized outreach messages at scale. Built-in guardrails ensure appropriate timing and tone, empowering sales teams to boost conversion rates while focusing on high-potential opportunities.
• Enhance Subscriber Care:  Empower service reps to quickly resolve common inquiries, such as billing, subscriptions, and access, by providing instant account details and automated updates. Subscribers receive faster, more personalized support, freeing care teams up to focus on complex issues. This helps foster increased  subscriber loyalty and reduces churn.
• Boost Fan Engagement: Simplify complex fan engagement workflows and seamlessly integrate them into new or ongoing initiatives. Agentforce can speed up processes and deliver personalized moments at scale, all without manual effort.

Agentforce is powering the digital labor revolution for the media industry.

Agentforce is driving the digital labor revolution in the media industry with a deeply unified platform that surpasses traditional bots. Unlike conventional bots, Agentforce enhances human interaction and decision-making, ensuring that ad sales and customer service teams are more engaged and effective. By seamlessly integrating with Media Cloud and leveraging AI, deep media-specific agentic AI skills and actions significantly reduce time to market. Actions that would otherwise take a long time to develop from scratch are pre-built and delivered much more quickly. Agentforce empowers your talent to excel in building relationships, crafting engaging content, and delivering exceptional audience experiences.