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Grow efficiently with Agentforce and AI commerce tools connected to your business, boosting conversion rates and reaching merchant-defined goals. Engage shoppers through dynamic, conversational interactions, and activate agents to autonomously manage your site experience.
Save time and sell more with trusted ecommerce AI tools.
Unlock your business's potential and help merchants and developers achieve more. Meet your goals with confidence using data you can trust, actionable AI-powered guidance, and Agentforce.
Personalize every shopping experience with powerful AI capabilities.
Shopper Experiences
Give shoppers exactly what they need and enable seamless checkout across any digital channel with Agentforce Skills for Guided Shopping. Unlike traditional chatbots, it reasons, learns, and adapts. Integrated with ecommerce sites and messaging apps, it taps into enterprise-wide data — like catalog, product, customer preferences, and behavior — to deliver personalized, natural conversations and streamline purchases.
Grow cart size and enhance the shopper experience. Einstein tracks shopping trends to recommend popular items and generates data-backed suggestions — pulling from shopper activity on your storefront and purchase history, as well as from merchants who agree to share their data.
Power personalized AI-experiences for buyers.
B2B Buyer Experiences
Empower B2B buyers with a consumer-grade experience, allowing them to easily find, purchase, or reorder products with pre-negotiated pricing. Use natural language, photos, or videos — all connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels, and accelerate transactions on popular messaging apps.
Boost conversions with AI-powered data analysis. Merchandisers gain insight into shopper behavior and top-selling products, discovering what shoppers often buy together. They can use AI to take action to improve store performance, grow customer lifetime value, and achieve business goals.
Boost merchant productivity and power dynamic experiences with AI rooted in enterprise data.
Commerce AI for Merchants
Augment merchandising teams with commerce agents that handle everything from site setup and personalized promotions to product descriptions. Agentforce skills use real-time data to provide proactive recommendations that boost product performance, move slow inventory, and increase conversions. Plus, through conversational insights, merchant agents help you better understand your business, and offer actionable recommendations to drive continuous improvement.
Boost sales and simplify marketing with auto-generated, personalized promotions based on business insights. Easily create effective promotions to clear inventory or enhance conversion rates for slow-moving items. Generate and translate display names into multiple languages.
Save time and drive growth with AI-powered, personalized product descriptions and SEO-optimized metadata. The AI simplifies expanding into different regions by creating descriptions in local languages and adapting them to fit each market. It also generates SEO metadata to boost online visibility. Attract customers and increase organic traffic with landing pages designed for specific search intents, ensuring your products are easy to find and tailored to local markets.
Complete your Commerce AI solution with products from across the Customer 360.
Data Cloud
Unify your customer data and take action on insights with AI and automation in real time.
Sales Cloud
The #1 CRM for sales helps you sell faster, smarter, and more efficiently.
Service Cloud
Make support personal across self-service, contact centers, and in the field with built-in AI and real-time data.
Marketing Cloud
Win customers. Engage efficiently. Grow revenue. This is digital marketing for lasting relationships.
Order Management
Cut costs and drive efficient growth with the customer-first order management system.
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Commerce AI FAQ
Ecommerce AI tools eliminate the guesswork for merchandisers and tailors each buying experience as it unfolds. AI-powered capabilities helps with saving time and resources like manual merchandising, creating new product groupings, updating customer segments, and optimizing sorting rules - freeing your team to focus on what really matters: increase revenue, productivity, and customer engagement.
Harnessing the power of AI can help you drive more business automation and productivity across your business - whether it's serving tailored, generative product recommendations or surfacing data-driven insights, AI can help with increasing customer acquisition and retention, implementing merchant workflows/automations, and creating efficiencies in sales processes. To achieve this, ecommerce AI solutions effectively leverage AI agents automate complex tasks. Learn more about how to use AI agents for commerce.
AI-powered tools can help with increasing merchant productivity by automating routine tasks, optimizing processes, and providing personalized search and product discovery. Ecommerce AI tools can also help with increasing sales by analyzing business insights and customer data to better enhance and personalize the buying experience from discovery to delivery. This includes leveraging agentic commerce to automate complex back-office operations and AI shopping assistants to offer highly personalized customer interactions, guiding them from discovery to purchase with intelligent recommendations and real-time support.
When choosing whether an ecommerce AI solution is right for your business, it's important to consider your goals, use cases, and data startegy first and foremost. Secondly, consider the tools' functionality, features, scalability, compatibility, ease of integration, and standard for trust.
Yes, with Commerce AI, users can configure a recommender, which defines what strategy will be used by Einstein when determining for example which product recommendations to return. Merchandisers can then configure a content slot on the site as a recommendation slot and specify the recommender to use for the slot. Once configured, the content slot will begin displaying the personalized recommendations across all touchpoints. These recommendations can be as basic as showing the current customer’s recently viewed products or can be more advanced, such as on a product display page (PDP), showing what other customers ultimately ended up purchasing or complete the set.
Einstein Recommendations deliver the next best product, content, or offer to every individual through product and content recommendations for email and web. Every customer interaction is an insight. With every click, download, view, and purchase, customers are giving data about their preferences. Einstein Recommendations combine user behavior with algorithms and your unique business rules to build a user profile of affinities. Use that profile to determine the most relevant content and products for each customer in real time.